I'm an editor, copywriter and content developer based in the UK. I've been on the media beat for more than 20 years, specialising in travel and contributing to the likes of Lonely Planet, the Guardian and BBC Travel.

You can get in touch on jamesbains.travel@gmail.com.

Ten Lifestyle Group

I joined the leading travel and lifestyle concierge service as Deputy Head of Content EMEA in September 2020, creating digital content targeted at high-net-worth individuals. As well as editing EXPLORE and WINE magazines, I plan, commission and write content from CRM emails to longform articles.

Travel Guides

I've created a library of inspirational travel guides at Ten, many produced on behalf of tourist boards and destination marketing agencies.

Content x Ten

I've been majorly involved with the launch of Ten's content agency, creating marketing assets, joining weekly project meetings with stakeholders from across the business, preparing and attending pitches, handling follow-up work and producing the resulting content campaigns. More broadly, I work with Ten's commercial teams to develop promotional brochures.