Welcome to my website, which gives a flavour of my work as a copywriter, content developer and editor based in the UK. I've spent 25 years in the media and marketing industries, contributing to brands such as Lonely Planet, the Guardian and BBC Travel.
You can get in touch on jamesbains.travel@gmail.com.
I was Deputy Head of Content at the leading travel and lifestyle concierge service from 2020 to 2025, creating digital content targeted at high-net-worth individuals. As well as editing EXPLORE and WINE magazines, I planned, commissioned and wrote content from CRM emails to longform articles.
I created a library of inspirational travel guides at Ten, many produced on behalf of tourist boards and destination marketing agencies.
I was majorly involved with the launch of Ten's content agency, creating marketing assets, joining weekly project meetings with stakeholders from across the business, preparing and attending pitches, handling follow-up work and producing the resulting content campaigns. More broadly, I worked with Ten's commercial teams to develop promotional brochures.
