7 reasons to visit South Africa in 2026
Discover pangolins, ziplines and designer hotels at the bottom of Africa.
Content specialist
Welcome to my website, which gives a flavour of my work as a copywriter, content developer and editor. I've spent 25 years in the media and marketing industries, contributing to brands such as Lonely Planet, the Guardian, BBC Travel and now Wanderlust.
You can get in touch on jamesbains.travel@gmail.com.
I'm currently Special Features Managing Editor at Wanderlust, the UK's top travel magazine. I manage major content campaigns across print and digital for destination marketers, as well as writing stories for the magazine and website. Enjoy a selection of my latest online stories below.